The grocerant niche isa result of the blurring of the line between restaurants, grocery stores,convenience stores, and drug stores all selling fresh prepared, portableconvenient meal solutions. Targeted atthe time-starved consumer with ready-2-eat or heat-N-eat fresh prepared foodcomponents that are deemed “better for you”, portable and portioned for one ortwo.
These meal componentscan be bundled into a meal of the consumer’s choice. Grocerant food refers toany retail food item that is ready-2-eat or heat-N-eat / reheat sold in aGrocery store, Convenience store Restaurant or Drug Stores that is in a To-goor Take Away format. Most retail companies goal is to create acollection of branded private label entrée and side dishes that have nicheleading identity.
Around the world weare now seeing Grocerant sections in department’s stores and kiosk in malls inEurope / Asia and airports around the world. The items can range from entrees to side items and deserts. Some examples of items range from crab puffpastries fried chicken, mash potatoes, cream spinach, to liver and onions,pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads,side salads pie, cake and any single proportioned deserts.
Consumer believe that grocerantprepared ready-2-eat and heat-N-eat foods contribute to making life just alittle easier.
Since 1991retail food consultancy Foodservice Solutions® of Tacoma, WA has been theglobal leader in the Grocerant niche for more on Steven A. Johnson andFoodservice Solutions® Bing or Google Grocerantsor visit http://www.linkedin.com/in/grocerant,twitter.com/grocerant or Facebook Steven Johnson
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