Convenience Stores have be sipping / siphoningcoffee market share from the restaurant sector and as Mitch Morrison reportedin CSP Daily News C-stores “are finally growing their total hot beverage unit salesafter the economy fell in late 2008.(They) are now back and above historicalunit consumption levels.
Burger Kinghas taken notice. In fact Burger King following the lead once again ofMcDonalds has upgraded its coffee offerings with the help of an unusualrestaurant sector competitor Starbucks wholly owned subsidiary Seattle BestCoffee.
Understandingthe importance of fresh brewed ready-2-eat food and “better for you” beveragesBurger King is levering one of the 5P’s of food marketing (Price) to introduceits new line and garner trial with consumers. Consumer can “Receive a 12-ounceSmooth Roast Coffee For Just 25 Cents Now Through March 10th atParticipating BURGER KING® Restaurants Nationwide”
Restaurants including Burger King have aplethora of advantages over coffee offering from C-stores and adding price todrive trial will be key. However speedof service, available inside seating and bundling meal components will alsocontribute greatly. Who’s food are yourselling and what channels would you like to be in next? The Grocerant Niche isfilled with opportunity. Is your company ready to get in the game?
FoodserviceSolutions® specializes in outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
Hiç yorum yok:
Yorum Gönder