Industry Icon and CEO of Technomic Ron Paul was anearly leader studying the ready-2-eat and heat-N-eat fresh prepared food marketplace known today as the Grocerant Niche. Technomic has some new and interesting views on this sector and you willfind them below.
What Foodservice Solutions® has found of late isconsumers continue to be time-starve, price conscious, seeking new avenues ofdistribution for ready-2-eat andheat-N-eat meal components including from restaurants, grocery stores,C-stores, and retail drug stores as regular readers of this blog know. Thedifferentiation driver is product, price, packaging, portability, and placementyes, Foodservice Solutions® 5P’s of food marketing are the leading drivers insuccessful food service market share growth.
Leveraging legacy data as abenchmarking tool Technomic found in a new Retailer MealSolutions Consumer Trend Report (RMS). The Interesting findings include:
Some of the top RMSmenu trends include signature fried snacks; more variety for vegetable sides;higher-quality pizzas; a distinct specialty focus for sandwiches and burgers;and a move toward ethnic flavors.
More than two-fifthsof consumers who purchase RMS at least once a month (43 percent) say they do sofour or more times per month, meaning they purchase RMS at least once a week.
More consumers todaythan those polled two years ago place a high importance on many attributes,including the value, price, convenience, taste, freshness and quality ofprepared foods.
Opportunities existfor retailers to leverage their customization options to compete withrestaurants; only 38 percent of consumers agree that retail prepared foodsallow for more customization than food purchased from a restaurant.
At least four out offive consumers who visit each retail chain measured for prepared foods purchaseRMS items at these locations at least once a month, reiterating the strong roleroutine and convenience plays in the RMS purchasing decision.
Though half ofconsumers think the quality of prepared foods has greatly improved since 2010,nearly two-fifths call for more name-brand foods that typically denote a higherquality perception.
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation andindividualization contact us via Email us at: grocerant@q.comor visit Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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