In a recent surveyconducted by David Decker of Consumer Edge Insight of restaurant customers in the United States,when it comes to identifying what drives loyalty for restaurants, the mostcommonly-cited factors in determining which fast-casual restaurant is visitedmost often are best-tasting food (51%), good service (46%), cleanliness (45%),and highest-quality food (43%). The survey included 17 of the largestfast-casual restaurant brands in the US.
Look at thecompanies in the top 5 and the products that they serve. Regular readers of this blog know that HandHeld Food continues to fuel retail food growth in the United States and aroundthe world. It is one of the main driverswithin the grocerant niche.
Here are some of the findings: “The survey askedconsumers to rate restaurant brands on different attributes. The fast-casualbrands with the strongest perceptions for providing “great-tasting food” amongpast visitors were Pei Wei Asian Diner (51%), Culver’s (49%), Panera Bread(47%), and Chipotle Mexican Grill (46%). Pei Wei Asian Diner (44%), PaneraBread (43%), Culver’s (42%), Firehouse Subs (39%), and Five Guys Burgers (38%)were the top scoring brands for having “good service.” The top-scoringfast-casual brands for “high-quality food” were Pei Wei Asian Diner (45%),Panera Bread (43%), Chipotle Mexican Grill (38%), Firehouse Subs (37%), andCulver’s (33%)….
The survey also asked past-three-month-visitors to each brand how satisfiedthey were with their most recent visit and how likely they were to visit again.The brand whose recent customers are most likely to visit again is ChipotleMexican Grill (73% said they will “definitely” visit again), followed by PaneraBread (70%), Culver’s and Firehouse Subs (with 67% each), and Five Guys Burgersand Zaxby’s (with 66% each).”
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