
There is an underlining change in how consumers seevalue in ready-2-eat and heat-N-eat fresh prepared grocerant food from GroceryStores, C-stores, and Restaurants. Thatvalue is being determined by a new set of metrics. Included it those are: Healthy, Quality,Price, Speed of Service, and Appearance. Just as important is where the consumer can consume the food.
Consumer continue to be time starve, on the run,and multi-tasking in all day-parts. Theyare simply allotting less time for a full service sit down restaurant. Todaygrocery stores, Convenience Stores and supermarkets and Restaurants offeringTo-Go Meals are winning.
“Better for you”: Healthy or less time
If success leaves clues food retailers today that find develop abalanced branded broad approach to fresh food distribution beyond thetraditional four walls will find success.
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