19 Şubat 2013 Salı

Consumers Increasingly Find Value in Ready-2-Eat and Heat-N-Eat Food.

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There is an underlining change in how consumers seevalue in ready-2-eat and heat-N-eat fresh prepared grocerant food from GroceryStores, C-stores, and Restaurants.  Thatvalue is being determined by a new set of metrics.  Included it those are: Healthy, Quality,Price, Speed of Service, and Appearance. Just as important is where the consumer can consume the food. 
Consumer continue to be time starve, on the run,and multi-tasking in all day-parts.  Theyare simply allotting less time for a full service sit down restaurant. Todaygrocery stores, Convenience Stores and supermarkets and Restaurants offeringTo-Go Meals are winning.

What are the mostcompelling reasons to buy ready-2-eat food or heat-N-eat fresh prepared food?
“Better for you”:   Healthy or less timeQuality:  Fresh in appearance and how it is presentedin store and To-GoPrice:  in price value equilibrium (Time+ cost offood+ cooking skill set)Portability:  On the run consumers want food that they canserve at home, work, soccer
If success leaves clues food retailers today that find develop abalanced branded broad approach to fresh food distribution beyond thetraditional four walls will find success. Foodservice Solutions® specializes in outsourced businessdevelopment. We can help you identify, quantify and qualify additional foodretail segment opportunities or a brand leveraging integration strategy.Foodservice Solutions of Tacoma WA is the global leader in the Grocerant nichevisit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant

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