There is no better complementpaid than when others industry professionals imitate, copy or replicate yourwork. This January during FMI’s MidwinterExecutive Conference when Daymon Worldwide and the Hartman Group made a jointpresentation my phone started ringing and it has not stopped. The grocerant niche is booming and Americacontinues to be a melting pot of multi-ethnic menu’s meal options for families
Since 1991 Foodservice Solutions® grocerant guru StevenJohnson has extoled the importance of the confluence of retail food industryattributes converging creating opportunity for new fresh food points ofdistribution and consumer’s willingness to utilize them. Regular readers of this blog are familiarwith the themes, vernacular industry undercurrents of change that the grocerantniche is noted for.
Now that Michael Fordney published his article yesterdaymy in-box once again is flooded with comments from clients and long timeindustry followers. I thank you all and now let’s share:
At FMI’s meeting in a “joint presentation with theprivate-label giant Daymon Worldwide and the Hartman Group. They noted that theconversation was no longer about “cooking” but “how we eat.” A Hartman Groupexecutive — clearly a “50-something” — did a brilliant job of explaining howmost meals are decided within two hours of taking place. The weekly pantry shopby moms in the prior generation has been replaced by families that rarely eattogether, don't care about brands, and primarily want variety in their dailyeating lives. They stop at a store — maybe a grocery store, maybe a conveniencestore, even a drugstore — on the way home from work. People assemble food, theydon’t cook it.”
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy. Foodservice Solutions of Tacoma WA is the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
Hiç yorum yok:
Yorum Gönder