The Grocerant niche filled with“better for you” Heat-N-Eat and Ready-2-Eat fresh prepared food can drivecustomer counts and frequency when consumers believe the food is “local”.
In a new study by A. T. Kearney found that Seventypercent of Americans would pay more for locally grown foods, survey says: 66%buy local because they believe it helps local economy, 60% because they thinkit offers better assortment of products, 45% because they believe it's morehealthful.
The food business is just that simple. Allmarketing is local. Consumers want to buy, eat and share fresh food. Leverage restaurant and food marketing segmentation techniques, the ilk of Threep toaggregate messaging via groups by day-part, age, gender, and otherdemographics, reaching sports teams (little league to senior bowling), companyoffice workers, church groups, bridge clubs, birthday groups, and many more.
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