Food Manufactures find success with Meal Kit’s

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The grocerantniche continues to garner momentum making it the fastest growing sector ofretail foodservice. Restaurants, C-stores, Grocery Stores, and Drug Stores arenow all selling ready-2-eat and heat-N-eat food.  Legacy food manufactures have found successin all the same avenues of distribution and in the Dollar store channel aswell. We have pontificated since 1991 that consumer prefer to assemble mealsrather than making their meals from scratch. In fact today consumer utilizing meal kit’s say they cook from scratch.
Here are some MealKit examples:
Kraft's Velveeta Skillets, a deluxe version of mac-n-cheese in abox with flavors such as Chicken Alfredo and Lasagna. Kraft Sizzling Saladsdinner kits are not exactly your mother's "made from scratch" recipes.

Kraft directs consumers “to heat up some chicken with the marinade and toss asalad with the dressing”. Fear not Kraft provides extensive cooking tutorialsonline.

Kraft  provides a “video for the ChickenCaesar meal kit, a woman demonstrates how to squeeze the marinade over fourchicken breasts in a frying pan. She then guides viewers through the steps ofadding croutons and shredded cheese into a bowl of chopped lettuce. Thefinishing touch? Squirting in some Kraft dressing.”
General Mills  as a line of"Progresso Recipe Starters," which are pre-made sauces in flavorssuch as "Fire-Roasted Tomato" and "Creamy PortabellaMushroom" that can be a base for a variety of dishes.Progresso's“sauces involve a little more work. For example, let's say you want beefstroganoff. All you need is two pounds of boneless beef sirloin, an onion,garlic, Worcestershire sauce and a can of Progresso's Recipe Starters in CreamyPortabella Mushroom flavor. The dish takes 35 minutes from start to finish,according to the recipe on the can’.
Campbell Soup has "Skillet Sauces" that can be mixed withfresh meat and veggies. Total prep time: 15 minutes.

Land O' Lakes has "SauteStarters," cubes of butter that contain olive oil and are packed with theright mix of spices to make a dish, coming in flavors such as Italian Herb andLemon Pepper.”
Does yourrestaurant sell meal components To-Go? C-stores and grocery stores now have hot ready-2-eat proprietary soupsavailable daily. If success leaves clues sell meal components that can bebundled into a customized home cooked meal is one of them.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities and or a brand integrationstrategy.  Foodservice Solutions of Tacoma WA is the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant