Food Marketing in 2013 needs to be Local, Social, Mobile, and Digital

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I would like to introduceyou to Threep.  Threep is a mobileapplication that rewards users for visiting your business in groups of 3 ormore people.  It is consumer interactiveand participatory, with real time consumer relevance, adding value to your brand,building sales with incremental group size, and leveraging Micro groups forMacro results.  Threep is a salesbuilding tool that complements your LSM programs.The evolving food mobile space is resonatingwith consumers, and Threep is a platform providing contemporized consumerrelevance for every marketer’s tool kit.The ability to build same store sales, checkaverage, and customer counts while, targeting office workers for lunch, happyhour, dinner, as well as families on the weekend, could contributesignificantly in your efforts to build both the top and bottom line, whileedifying your brand with office workers and smart phone technology users. By leveraging segmentation techniques, Threepcan aggregate groups by day-part, age, gender, and other demographics, reachingsports teams (little league to senior bowling), company office workers, churchgroups, bridge clubs, birthday groups, and many more. Threep can drive top linesales, leveraging micro groups for macro results. Bottom line: Threep puts buttsin seats.  I look forward to hearing your thoughts onThreep.  Threep is Local, Social, Mobile,and Digital.Steven A. Johnson is Grocerant Guru at Tacoma, WA basedfoodservice consultancy Foodservice Solutions® and writes a blog at: http://www.grocerants.blogspot.com. He can be foundon linkedin at:linkedin.com/in/grocerant,facebook.com/StevenJohnson, Twitter.com/grocerant Email Contact: grocerant@q.com