25 Şubat 2013 Pazartesi

Grab-N-Go Fresh Food Is Expanding Non-Traditional Food Outlets

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Hot Dog Carts once a novelty, quickly became an acceptable option for ahot meal, snack or on the go ready-2-eat fresh lunch option in urbancenters.  Today hot dog carts are aliveand well, but crowed out is some cities by taco carts, carts offering wraps andsome focused on salads alone.
The grab-N-go fresh prepared ready-2-eat and heat-N-eat food aka thegrocerant niche is expanding beyond carts to food trucks, C-stores, Grocerystores and retail drug stores all adding made to order foods.  Walgreens is offering fresh prepared products from sushi, salads, wrapsand sandwiches all made fresh in the stores is select urban markets whileoffering fresh prepared packaged options in many suburban locations. Gone arethe days of roller grill hot food masked as fresh and better for you.
Consumers increasing are leveraging many platforms including restaurants,grocery stores, C-stores, food trucks, carts and C-stores for purchasing mealcomponents that can be bundled into a family meal.  Fresh prepared ready-2-eat and heat-N-eatfood that is “better for you” will continue to drive retail sales as long as itcontinues to get closer and closer to the consumer. What new avenues ofdistribution is your food in?
Interested in learning how FoodserviceSolutions® 5P’s of Food Marketing can edify your retail food brand whilecreating a platform for consumer convenient meal participationdifferentiationand individualization contact us via Email us at: grocerant@q.comor visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerantortwitter.com/grocerant

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