Ready-2-eat Healthy Take-Out Food

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Restaurants,Grocery Stores, C-stores and Drug Stores are all focused on selling ready-2-eatand heat-N-eat “better for you” food for take-out or delivery that is freshprepared or for dine in.  FoodserviceSolutions® Grocerant Guru Steven Johnson has some clues for garnering marketshare within the grocerant niche with menu items in the three top take-outcategories that are currently focusing on focused “better for you” attributesthat are important to consumers. 
ChineseRather than offer Fried Rice, Fried Vegetables, FriedDumplings or Lo Mein on the top of the menu. Consider steamed dumplings, brown rice (ahigh-fiber whole grain) rather than noodles (made from refined white flour) orsimply steamed rice.  Focus on entrée’swith steamed meats and vegetables and fiber-rich bok choy and broccoli;even  baby corn and water chestnuts.  When it comes to sauces today the options forboth low-sodium soy other topping are plentiful. PizzaDropthe Deep-dish to the bottom of the menu and focus on a thin crust, pizza andoffer soups like minestrone and salad up-front. On the thin crust, list light on the cheese, try grilled chicken andpile on the fresh vegetables.   I’m notsaying that these will be the top sellers by any means.  However offering them up front will create ahalo of “better for you” for your menu.Mexican Placesome of the favorites like Tacos, refried beans and rice down on the lowersection of the menu.  Then on the topplace vegetarian refried beans, guacamole all wrapped in a soft not fried tacoshell.  Again in 2013 menus will befilled with fresh vegetables, and don’t for the antioxidant benefits of thesalsa. Remind your customers of the “better for you” attributes of your menu.Outside eyes can deliver top line sales andbottom line profits.  Invite Foodservice Solutions® to provide brand and product positioningassistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche for more on Steven Johnson and FoodserviceSolutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant