Ready-2-Eat and Heat-N-Eat Food is Booming.

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Thesuccess of ready-2-eat and heat-N-eat fresh prepared food has beendocumented, talked about and written about for one reason of late. It isdriving top line sales and bottom line profits within existing points ofdistribution and more importantly at non-traditional points of fresh fooddistribution garnering share from legacy food retailers.Is your food company prepared to succeed in 2013, 2014 … 2020? Here aresome of the advantages to entering or expanding your business within thegrocerant niche:Exposure to more customers and all Sides of the Food BusinessMost large food retailers, big companies, have a narrow focus. That hasworked for 50 years. They have honed their brand and supply chain. They haveset and defined boundaries, and it is difficult to get outside of them. Timeand technology have redefined the consumer playing field. Your brand mustbecome dynamic again or risk losing consumer relevance. There is a hugeopportunity for share of market ifyou elect to evolve you brand with migrating fresh food consumers in take-outand take-way options.People Reward PotentialLarge food retailers typically pay more at the C-level, and are seen asstable employment currencies (not-taking risk). However the grocerant nichewhen vertically integrated into an existing brand creates a new level ofexcitement within the entire company. When sales grow, the opportunity foradvancement expands, building team momentum, excitement explodes like awildfire. Customers can feel the proactive positive buzz from employees. Doingnothing Boring Doing Something Soaring.Proactive Change is Exposure to SuccessChange is incredibly dynamic, consumer focused changed is contagious. Changeevolves and will go through a bell curve, and you see the whole thing step bystep when you vertically integrate change into brand and consumer values. Ifnot integrated you do not really get to escape the velocity of the event, butchange is exciting nonetheless and customers will still follow.Impacting Consumer Relevance Means Thriving not SimplyStaying AliveAre you going to tangibly impact your company or maintain the status quo?Today like never before companies have the ability to evolving a brand at aspeed not seen since your company was a start-up. What impact are you going tohave on your company? There is a difference between the work you do and theimpact you have. Fresh Food retailing is evolving at break neck speed,evidenced by the DollarStore formats selling more foods and Walgreensselling fresh foods and doing it well as you can see from this video of a Walgreens in San Francisco. Is your brandevolving fast?Spin Out, Spin Off or Springboard to more ProfitabilityIf you do nothing but wait, watch or blame the economy you are very likelyto simply spin out of control. Redefining your brand with consumer relevancewill position you too either create a positive spin off or springboard to thenext level. Legacy organizations need to be mindful that springboards do greatthings for your organization, your team and your shareholders.Success Does Leave Clues and Foodservice Solutions® isclue # 1LTO's (Limited Time Offers) can drive top line sales and bottom lineprofits while taking you in a new direction. Are your LTO's leading your brand,testing your brand or simply copy-cat marketing tactics absent strategy?Since1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancyhas been the global leader in the Grocerant niche. For product or brandpositioning assistance contact via: grocerant@q.com, theGrocerant LinkedIn page or on Facebook at Steven Johnson, BING /GOOGLE: Steven Johnson Grocerants or Grocerant on Twitter