Ready-2-eat and heat-N-eat fresh andprepared take-out, delivery or take-A-way food continues to drive top linegrowth and bottom line profits in retail foodservice today. Creating oridentifying distinctive differentiated food consumable’s as an entity withidentity by day part that are portable is a key driver of that success.
Understanding the unique balance betweenpalate, price, pleasure and the consumer’s drive for qualitative distinctivedifferentiated new food consumables allows companies to identify, quantify andqualify new regional products that become successful.
The food value proposition equilibrium forthe consumer today balances; better foryou, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to theconsumer it means familiar.
Cultivating a brand is more important thatmanaging a brand. Brands are dynamic not static, they develop and grow with/foryour clients and the consumer. Identifying distinctive differentiated programs, positioning andconsumable’s by day part that reflect the brand, industry trends, consumerpreferences is an area of the grocerant niche that Foodservice Solutionsparticularly excels.
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation andindividualization contact us via Email us at: grocerant@q.comor visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant
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