Companies that develop aplatform that allows meal co-creation; in the car, at the office or at home arewinning the hearts and minds of today’s retail food consumer. The grocerant niche comprised of theready-2-eat and heat-N-eat fresh prepared food is driving the success of theretail foodservice today.
Each sector has or hadinnovators; Restaurants started with Kentucky Fried Chicken (KFC), now haveChipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lotmore.
Grocery stores startedwith Wegmans Metropolitan Market, Whole Food’s and now fast charging HEB andits Central Market stores. ConvenienceStores have Sheetz, Wawa, with fast charging Rutter’s, Casey’s General storesand 7 & Eleven. Top 5 reasons for ready-2-eat growth are:
1. Placement: Visceral presentation,Freshness based on how it looks and is presented.
2. Product: Individualizedportions, power to select quality and quantity of items viewed.
3. Price: Food Quality and Conveniencevs. time and cooking skill set.
4. Packaging: Ready-2-eatand heat-N-eat food provides Time Saving vs. cook from scratch.
5. Portability: empoweringchoice eat in or take home / office
Success does leave clues and manyretail food operators are now adopting Foodservice Solutions® 5 P’s of foodmarketing: Product, Packaging,Placement, Portability and Price.
Outside eyes can deliver top line sales andbottom line profits. Invite Foodservice Solutions® to provide brand and product positioningassistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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