Subway is in the middle of thegrocerant niche; with ready-2-eat fresh and prepared food. Subway can continuebuilding new units because they continue to build per-unit sales. Consumers arelooking for new products, new packaging and time saving options in ready-2-eatand heat-N-eat fresh prepared food. Theyare attracted by the fresh focus; new portion size, price points, and interactiveparticipatory aspect of Subway.
The price, value, service equilibriumis resetting for Restaurants, Convenience stores and fresh prepared food ingrocery stores. The wildly successfulSubway $5.00 foot-long stated it. TheQSR value focused $1.00 menu propelled. Now Walgreens, 7 Eleven, Target, Amazonare all selling fresh food and prepared meal components. Dollar stores areentering the crowed space and the consumer is going to win.
All retail food sectors have noticed adiscontinuity in consumer food shopping behavior and all are fighting for shareof stomach. Contributing tothis displacement is a focus on short term market metrics particularly priceand away from the consumer. Which inturn has caused a loss is consumer traffic for those with their eye off theconsumer. There are other attributesthat are much more important to the consumer, yet many don’t take time tolook. Want to know more? Contact Foodservice Solutions.
FoodserviceSolutions® specializes in outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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