Understandingand utilizing Foodservice Solutions® Grocerant Guru Steven Johnson’s 5 P’s offresh prepared food marketing: Product, Packaging, Placement, Portability andPrice with a consumer focus will lead to success.
Channelblurring is not in the mind’s eye of the consumer. It is only in the mind’s eye of the legacymarketing managers in legacy companies. The explosive growth within the ready-2-eat and heat-N-eat freshprepared food niche is a perfect example of how the consumer is responding.
Thisyear alone Walgreen’s, Rite Aid, Amazon, CVS, Dollars General, and Dollar Tree allhave developed and rolled out fresh food programs. 7 Eleven continues building on its globalsuccess with fresh prepared ready-2-eat and heat-N-eat food. The grocerantniche is redefining avenues of fresh food distribution. In fact it will define success in years tocome within each sector including, Restaurant, Convenience Store, GroceryStore, Dollar Store and Drug Store channels.
It’stime for many in the industry to reconsider individual brand positions. Who are you and where do you want to be.QSR’s are moving into fresh prepared “better for you food”. Grocery stores are selling bundled mealcomponents that are fresh prepared. Grocerant fresh prepared food is going main stream.
Product, Packaging, Placement, Portability and Price are the 5 P’sof successful grocerant fresh prepared food retailing. Combine the 5 P’s with digital technology, aconsumer focus and success follows.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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