Grocerant Niche Garners Baby Boomers for Sales Growth

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Baby boomers continue to drive sales of new grocerant food products,demographic shifts particularly empty nesters living longer and living issmaller family units than ever before will continue to drive change for yearsto come. Ready-2-eat and Heat-N-eat fresh prepared food is booming.
RichardCope was quoted saying “as people are working longer into retirement, there isa greater need for products geared towards vitality and health in a more seniorworkforce. “At the moment energy drinks, foods and snacks are marketedtowards the youth market,” he said, “but they will become more aboutgetting people through the day at an older age.” We are entering a new era in food retailing.  This new era is the era of the grocerantniche. It is bringing new products while creating new avenues of fresh fooddistribution.  Men are increasinglyshopping for the family looking at products for the first time or for newproducts that either cater to traditional male preferences or new familyfocused products.Cope wonders “While retailers may presume they arepitching to women shopping for families, Cope questions whether there is a needfor more masculine takes on health and value. Times are evolving and the grocerant niche is leading the pack in freshprepared foodservice.Ready-2-eat and Heat-N-eat fresh prepared food that can be portable isnow being sold at traditional restaurants, grocery stores, drug stores,C-stores and dollar stores. Blend in new avenues food of distribution, withtraditional products packaged with a “twist” and your company can witness salessuccess.
Outside eyes can deliver top line salesand bottom line profits.  Invite Foodservice Solutions® to provide brand and product positioningassistance or a grocerant program assessment. Since 1991Foodservice Solutions® of Tacoma, WA has been the global leader in theGrocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant