Foodservice Solutions® Grocerant GuruSteven Johnson has picked up success clues since 1991 and continues sharingthem with the industry. Restaurateurswork hard to build the top sales and bottom line profits while maintainingmarket share. Eric Dzwonczk,AlixPartners’ managing director believes that innovation will be the maindriver for success for restaurants moving forward with a focus on daypartexpansion.
Dzwonczk stated: "Anything you cando to get customers into your store 24 hours a day is potentially a goodthing,". ..Specifically, each daypart is becoming critical, he said. More quick-service restaurants(QSRs) and casual diningplayers are moving away from their traditional lunch and dinner focus and goingafter breakfast. At the same time, predominately breakfast businesses are goingafter lunch and dinner, or moving into late night. …
"McCafeand other specialty drinks get customers in during the day when they otherwisewouldn't be there. That has become very attractive to the mid-afternoonsect," he explained. "Putting things in there like Wi-Fi andtelevision -- all these are done to get consumers into the store at times whenthey typically wouldn't be there." Marketing must include reaching out to consumers with legacy programsvia new avenues of mobile communication.
Competition for share of stomachcontinues to increase particularly in the ready-2-eat and heat-N-eat freshprepared food niche. Companies the ilkof Walgreens, Wawa, Sheetz, Whole Foods and Central Market have increased theirfocus on ready-2-eat fresh prepared foods and are winning the hearts and mindsof the consumer. I agree with Dzwonczk innovation via daypart is critical forrestaurant success moving forward as regular readers of this blog know.
FoodserviceSolutions® specializes in outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Foodservice Solutions of Tacoma WAis the global leader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant ortwitter.com/grocerant.
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