Party of One is simply not happening in therestaurant sector. A party of one is not a party! However if you are a Grocerystore, C-store or Urban Chain Drug Store then continue throwing the partybecause consumers are showing up. Food retailers need to understand thatconsumers that are single want to buy ready-2-eat and heat-N-eat fresh preparedfood rather than cook from scratch. Thefacts are simple and straight forward:
- The United States Census Bureau reports that 50 percent of US citizens over the age of 18 living in the US are single.
- A recent study conducted by THE HARTMAN GROUP on how we eat as a culture revealed that “46 percent of adult eating occasions (up from 44% in 2010) are undertaken alone.”
To date restaurants particularly Quick ServiceRestaurants (QSR’s) have benefited rise in sales of single serve meals singlesare so attracted too. Did you ever wonder why Panera Bread was opening Drivethru units? OK now you know.
Convenience stores have for years benefitted inthe shifting family model in the US. Instead c-stores focused on mix and match meal options that extendedbeyond QSR’s drive-thru bundle meal option #1, #2, #3 or #4. C-stores expanded options empowered consumerchoice in fresh food meal options driving both top line sales and bottom lineprofits.
UnderstandingFoodservice Solutions® Grocerant Guru Steven Johnson’s 5’P’s of Food Marketing iskey to effectively reaching single customers today; the 5P’s are: Product,Packaging, Placement, Portability, and Price. If you are interested reachingout to the single consumer the 5P’s of Food Marketing can edify your retailfood brand while creating a platform for consumer convenient mealparticipation, differentiation and individualization.
Grocery Stores, and Retail Chain Drug Stores havebegun selling fresh prepared food that is perceived “better for you” by theconsumer in either the deli in the case of grocery stores or in the Fresh Foodsections of Duane Reade and Walgreens targeting single shoppers. Each offers traditional family comfort foodsprepared fresh, with customized portion size, more importantly with Mix andMatch meal component options. Who isbuying your food? Where are they eatingit? A party of one is much better foryour bottom line than no party at all.
Foodservice Solutions® specializes inoutsourced business development. We can help you identify, quantify and qualifyadditional food retail segment opportunities or a brand leveraging integrationstrategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
Hiç yorum yok:
Yorum Gönder