Safeway grocery stores say let us cook ThanksgivingDinner. Are the relatives looking for somewhere to watch the parade, footballgames or simply want you to go shopping with them? Do you prefer to watchfootball over cooking dinner? Well youare not alone. Safeway again this yearhas the solution. They want to cook youholiday meal no matter what you want from Turkey, Ham or Prime Rib they acomplete package just for you. So relaxand enjoy the holiday without cooking. The ready-2-eat and heat-N-eat grocerantniche is booming and Safeway is part of it.
TurkeyDinner
10-12 lbs. Serves 6-8
• Stuffing, 2lbs
• Creamy Mashed Potatoes, 3lbs.
• Homestyle Turkey Gravy, 24-oz.
• Holiday Cranberry Sauce, 15-oz.
• Dinner Rolls, 1 Dozen
• 8” Pumpkin Pie
SpiralHam Dinner 7-7.5 lbs. Serves 6-8
• Scalloped Potatoes Au Gratin, 2.5 lbs
• Corn Medley, 2 lbs.
• Green Bean Casserole, 2lbs.
• Dinner Rolls, 1 Dozen
• 8” Apple Pie
PrimeRib Dinner
4 lbs. Serves 4-5
• Scalloped Potatoes Au Gratin, 2.5 lbs.
• Corn Medley, 2 lbs
• Green Bean Casserole, 2 lbs.
• Dinner Rolls, 1 Dozen
• 8” Apple Pie
The skill-set and the desire to cook from scratchtoday is diminishing rapidly. While foodconsumers are a highly fragmented group there are universal commonalitiescreating channel disruptions. Todayit is all about the consumer buying the food they want prepared with the flavorprofile of personal preference as mix and match meal components. Safeway is one company trying to fill the homecook skill-set gap. Providing a time saving options, while enabling consumer toretain the tradition of a home cooked meal.
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation andindividualization contact us via Email us at: grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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