Foodservice Solutions® Grocerant Guru Steven Johnson has documented,followed and detailed fresh food sales success in non-traditional food channelssince 1991. “Brown-bag Boredom” is agreat way to describe universal commonalities driving food consumer migrationfrom cook at home, to restaurant visits now a focus on non-traditional avenuesof fresh food distribution. In new research by Ipsos Loyalty on behalf of TimHorton’s found that Canadians are just like Americans just south of theborder. Here is what the Ipsos pollrevealed:
Canadians use their allotted lunch time as a midday catch-up, with 30 percent of the respondents saying they like to socialize with friends andcolleagues over a quick noon-time bite.
Nearly 40 per cent of Canadians eat out for lunch in a given month
Forty-seven per cent of those who bring their lunch at least sometimes wishedthey had gone out to eat instead and nearly 20%percent actually do ditch theirbrown bag and eat out instead
Sixty per cent are in search of a hot lunch, with men ranking this as 10percent more important than women
Women (44%) are nearly 10 per cent more likely than men (35%) to head out forlunch in order to satisfy a craving
Two-thirds (68%) of those who eat out are hustling to eat in thirty minutes orless
Consumers want to go out! However theycontinue to be “time-starved and are looking for a hot and hearty lunch,something that is beyond the ordinary," explains Donna Finelli, VicePresident Food Marketing, Tim Hortons.” Ready-2-eat and heat-N-eat food options need to be different, excitingand extend the flavor profile of day-2-day foods in-order to entice consumertrial.
Tim Hortons focus on ready-2-eat fresh prepared food is intent on expandingmenu options by day-part to edify current customer and garner additionalcustomers. Restaurants need research tounderstand the customers are dynamic not static. Moving with consumers is a key to on-goingsuccess. The grocerant niche continuesto boom in large part because food retailers are allowing their brand toevolve. Is your brand evolving as fast as consumer are?
FoodserviceSolutions® specializes in outsourced business development. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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