Dunkin' Donuts extends brand value with Hot Cocoa K-Cups

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Restaurants are fastbecoming food merchants that sell fresh prepared food as well.  Dunkin’ Donuts is one brand that hasleveraged non-traditional points of distribution better than most.  This week they began selling “Hot Cocoa K-Cup packs to its K-Cup lineup. The newoffering provides guests with the opportunity to brew Dunkin' Donuts' hot cocoaat home with Keurig single cup brewing systems for the first time.”
 Two ofthe newest Dunkin' Donuts K-Cup packs varieties are seasonal favoritesPeppermint Mocha and Hot Cocoa. The K-cups and The Keurig Elite Brewing Systemis also available for purchase at participating Dunkin' Donuts restaurants. TheKeurig Elite system brews a cup of coffee in under 1 minute at the touch of abutton.Thegrocerant niche is the platform for restaurants to extend the brand, productlines while edifying contemporized relevance to dynamic consumer. IntegratingFoodservice Solutions® 5 P’s for food marketing is a success clue outstandingfood retailers, merchants and restaurants should never forget. Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation and individualization contactus via Email us at: grocerant@q.comor visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant