When the top 50 food retailers were recently surveyed of “ those that sellprepared foods (36 chains) more than 80 percent of them already possessnutrition information for some of those foods. Nearly 80 percent of theretailers also employ registered dietitians, either at the corporate level orin individual stores. In other words, supermarkets are already well-equipped tocomply with the calorie labeling provisions included in the 2010 health carereform law.” With digital menu boards providing brand messaging and calorieinformation will consumer assume restaurant quality as well?
The study was conducted by Center for Science in the Public Interest. Inaddition it found that “the convenience-store giant 7-Eleven…the chain, whichsells hot pizza slices, chicken tenders, nachos, burritos, and other foods,also has nutrition information for most of those items.” Digital menu boards within 7 Eleven couldtell a story, build the brand and elevate the new 7 Eleven fresh food offeringin the mind’s eye of the consumer. Theready-2-eat and heat-N-eat fresh and prepared food space is rapidly expandingquality points of fresh food distribution.
Consumers are dynamic, not static. Legacychain restaurants and food retailers must be mindful of the undercurrents offood migration marketing and the successful steps utilized by nontraditionalfresh food retailers to capture a larger “share of stomach”.
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