Where will restaurant food be sold in 3 years?

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Ready-2-eat andheat-N-eat fresh prepared food continues to drive sales across all retailfoodservice sectors. Building a consumer retail food brand that includes aninteractive participatory consumer focus utilizing all aspects of the menu,footprint, and operational strengths today is just doing the basics.
Cultivating your foodbrand is more important that managing a brand. Brands are dynamic not static,they develop and grow with/for your customers. Identifying distinctive differentiated programs, positioning andconsumable’s by day part that reflect the brand, industry trends, consumerpreferences that include consumer focused mobile interactive participatorybrand building tools are required for consumer relevance.
Are you reaching outto your customers with programs in way that your restaurant developed 30 yearsago, 20 years ago, 10 years ago?  Are youselling you food in the same restaurant “footprint” as 10 years ago? What newavenues of food distribution are you selling food in today that you were not 3years ago?
Pew research foundthat 7% of business now have no landline phones and 17.5 of Americans have nolandline phones.  Times havechanged.  When creating or identifying distinctivedifferentiated food consumables as an entity with identity by daypart for your menu don’t forget that your customer most likely will see that menuitem first on a tablet or phone. 
Understanding the uniquebalance between palate, price, pleasure and the consumer’s drive forqualitative distinctive differentiated new food consumables is what keeps therestaurant industry fresh and vibrant.   The food value proposition equilibrium forthe consumer today balances; better foryou, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to theconsumer it means familiar and mobile. Don’t let you brand become so familiar that it is stale in the mind’seye of the consumer.
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation andindividualization contact us via Email us at: grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant