The grocerant niche is filled with ready-2-eat and heat-N-eat freshprepared food. One of Kroger’s west coast brands Fred Meyer has step by stepincreased quality, freshness, and selection of items offered within the freshprepared food niche. The have integrated them into weekly advertising and aredriving top line sales and bottom line profits.
Successful retail food operators must leverage the 5 P’s of foodmarketing to build strong sales in 2013. Integrating a ready-2-eat and heat-N-eat grocerant niche food programfilled with distinctive differentiated foodconsumables as an entity with identity by day part is a formula for retailsuccess in 2013.
Kroger’s Fred Meyer isintegrating ready-2-eat Mix and March meal components as a focal point inweekly marketing. Kroger is leveragingthe 5P’s of food marketing with compelling family price points garneringconsumers attention while building ready-2-eat market share.
Here is one example, of my formula for establishing customer focusedprice in 2013:
Price + Quality + Service +Portability = Value
Incremental Value = Constantly ChangingMenu (Seasonally / Sustainability with creditability).
Outside eyes can deliver top line sales and bottom line profits. InviteFoodservice Solutions® to complete a grocerant program assessment, brand,product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the globalleader in the Grocerant niche visit Facebook.com/Steven Johnson,Linkedin.com/in/grocerant or twitter.com/grocerant.
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