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Dickey’s Barbecue Pit is one of the best chainrestaurants at expanding the brand into the ready-2-eat and heat-N-eat grocerantniche. Dickey’s sells lunch boxes to go, has an outstanding catering programand continues to expand its line of rubs and sauces.
Understanding the value of extending the brandDickey’s has now opened a “Smokin' Hot Branded Merchandise Site”. Dickey’s is “theworld's largest barbecue franchise, Dickey's Barbecue has a loyal following ofbarbecue fans looking to turn up the heat on their holiday shopping. Just intime for Cyber Monday, the Texas-based chain is introducing branded memorabiliasuch as T-shirts, caps, cookbooks, and Dickey's famous Rib Rub on
Dickeys.com. “
Buildingtop line sales and bottom line profits while building top of mind awareness ispositioning Dickey’s with contemporary relevance with today’s consumer. RolandDickey, Jr., president of Dickey's Barbecue Restaurants, Inc. "Dickey'shas become so much more than just a recognizable brand, we hold memories formany people. Now, we can also offer cool holiday gifts for all those residentgrill masters in the family."
Customers are dynamic notstatic Dickey stated "Many people grew up having family dinners and goodtimes at Dickey's and they want a piece of that nostalgia to take home,"said Dickey. "The retail end of the business is something we're lookingforward to sharing with our customers." Extending you brand is moreimportant and relevant today than ever before. Are you extending your brand or over protective of it?
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer
convenientmeal participation,
differentiation andindividualization contact us via Email us at:
grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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