Home is where you rest, nest and renew but not where you cook. It also maybe where the heart is but not the food. In research completed on ready-2-eatfresh prepared fast food conducted by Sandelman & Associates; Sandelmanfound found “34 percent of the population in Dallas patronized a quick-servicerestaurant 20 or more times a month, making it the No. 1 market for incidenceof super-heavy fast-food users in the United States.”
34 percent eating 20 or more times are month stunning numbers evenFoodservice Solutions® Grocerant Guru Steven Johnson. Regular readers of this blog know we havebeen tracking the sharp rise in the ready-2-eat and heat-N-eat grocerant nichesince 1991. Sandelman is a highlyrespected firm and these numbers are good. What they are telling us is consumers continue to love convenience.
50 percent of the U.S. population over the age of 18 are single accordingthe U.S census. Fast food outlets haveidentified and honed in on that fact. They provide meals for one at a price much less than a single person cancook the same meal at home. Conveniencestores are repositioning with mix and match single meal components garneringmarket share from both grocery stores and Fast Food restaurants.
Grocery store delis were the only sector of the grocery store to showstrong year over year sales increases. The ready-2-eat and heat-N-eat freshprepared food niche provides solutions to consumer. It’s that simple.
Steven Johnson is Grocerant Guru at Tacoma,WA based Foodservice Solutions, with extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
Hiç yorum yok:
Yorum Gönder