Theline between restaurants and food retailers is growing ever thinner. The fightfor America’s food dollars continues to intensify as consumers find freshprepared ready-2-eat food options at a wide and growing array of outlets acrossalmost every channel: convenience stores, chain drug stores, restaurants,grocery stores, club stores, vending and even more non-food retailers likedollar stores. While manufacturers,retailers and restaurants worry about choice overload, consumers have embracedtheir new choices and show no signs of returning to the old ways.
Therestaurant industry is not an industry known for trying to be first as infastest to market with an ideation, food or technology advance. In the UnitedStates the larger the chain in almost all cases the more slowly they are toadopt something than a smaller chain or independent restaurants will. Chain restaurants goal has traditionallybeen, simply feed one meal at a time in the restaurant while protecting andedifying the brand. That is not enough in our rapidly evolving Onmi-channelretail world.
Historicallychain restaurant leaders have denied the credibility of competitors asnon-relevant. The pizza sector is a great example; evolving from family dinningindependents to national chain of “Red Roof” Italian to delivery only and nowthe take-N-bake is in an exciting market share growth phase.
Atthe intersection of the consumer, fresh prepared food and technology Consumereating behavior is evolving and is now beyond the control of traditional foodmarketers. Evolving culture and lifestyle, demographics along with the newuncertain economy are all putting pressure on the American food consumer: Demands of work, economic shrinkage, theage-old demands of raising a family, commuting, social interaction, health& wellness goals, kids after-school activities, all contribute to a foodmarketplace where convenience vies with price over legacy brands.
Recentadvances in food packaging and new points of distribution have empoweredconsumer choice, and Americans are embracing these choices even as marketerscringe. The grocerant niche filled with ready-2-eat and heat-N-eat freshprepared food that is deemed “better for you” continues garnering share ofmarket from legacy restaurants, grocery stores providing a platform ofopportunity for retailers looking for growth.
Success does leave clues one clue is FoodserviceSolutions®. We specializes in outsourcedbusiness development with a focus on the grocerant niche. We can help youidentify, quantify and qualify additional food retail segment opportunities ora brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant nichevisit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
Hiç yorum yok:
Yorum Gönder