The successof ready-2-eat and heat-N-eat fresh prepared food has been documented, talkedabout and written about for one reason of late. It is driving top line sales and bottom line profits within existingpoints of distribution and more importantly at non-traditional points of freshfood distribution garnering share from legacy food retailers.
Exposure to more customers and allSides of the Food Business
Mostlarge food retailers, big companies, have a narrow focus. That has worked for50 years. They have honed their brandand supply chain. They have set and defined boundaries, and it is difficult toget outside of them. Time and technology have redefined the consumer playingfield. Your brand must become dynamicagain or risk losing consumer relevance. There is a huge opportunity for shareof market if you elect to evolve you brand with migrating fresh food consumers.
People Reward Potential
Largefood retailers typically pay more at the C-level, and are seen as stableemployment currencies (not-taking risk). However the grocerant niche when vertically integrated into an existingbrand creates a new level of excitement within the entire company. When sales grow, the opportunity foradvancement expands, building team momentum, excitement explodes like awildfire. Customers can feel the proactivepositive buzz from employees. Doing nothing Boring Doing Something Soaring.
Proactive Change is Exposure to Success
Changeis incredibly dynamic, consumer focused changed is contagious. Change evolvesand will go through a bell curve, and you see the whole thing step by step whenyou vertically integrate change into brand and consumer values. If notintegrated you do not really get to escape the velocity of the event, butchange is exciting nonetheless and customers will still follow.
ImpactingConsumer Relevance Means Thriving not Simply Staying Alive
Areyou going to tangibly impact your company or maintain the status quo? Todaylike never before companies have the ability to evolving a brand at a speed notseen since your company was a start-up. What impact are you going to have onyour company? There is a difference between the work you do and the impact youhave. Fresh Food retailing is evolvingat break neck speed. Is your brandevolving fast?
Spin Out, Spin Off or Springboard tomore Profitability
Ifyou do nothing but wait, watch or blame the economy you are very likely tosimply spin out of control. Redefining your brand with consumer relevance willposition you too either create a positive spin off or springboard to the next level. Legacy organizations need to be mindful thatspringboards do great things for your organization, your team and yourshareholders.
Success Does LeaveClues and Foodservice Solutions® is clue # 1
LTO’scan drive top line sales and bottom line profits while taking you in a newdirection. Are your LTO’s leading yourbrand, testing your brand or simply copy-cat marketing tactics absent strategy?
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