Food Marketers Heads-Up; E-commerce sales rise 17.4% on Thanksgiving Day

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Many restaurantsoffered ready-2-eat and heat-N-eat full meal options for consumers this year.We now know that U.S. e-commerce sales on Thanksgiving Day were up 17.4% versusThanksgiving 2011, according to IBM, Internet Retailer reported Nov. 23, 2012.  Food marketershere is where your customers are coming from according to IBM, InternetRetailer “One-fourth of traffic to retail websites originated from smartphonesand tablets” that was up 66% from a year ago. Mobile devices also accounted for 18% of purchases, a 65% jump from ayear earlier. Cleary if the trend is your friend in food mobile and theinternet continue to be the wave of today and tomorrow.

Traffic from iPads alone accounted for 10.7% of traffic, followed by the iPhoneat 9.1% and Android phones at 5.8%.  Doyou have consumer relevant mobile sales building tools in your Marketing ToolKit?There are manyuniversal commonalities retail food consumers have, from those commonalitiesthe team at Foodservice Solutions developed The 5’P’s of Food Marketingthey are:
ProductPackagingPlacementPortability                                                                              Price
FoodserviceSolutions has Mobile Marketing tools you can leverage for your success. If youare interested in learning how the 5P’s of Food Marketing can edify your retailfood brand while creating a platform for consumer convenient mealparticipation, differentiation and individualization contactus via this blog or Email us at: grocerant@q.com