Non-traditional Fresh Food Retailers Seek Redistribution of Share of Stomach.

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The grocerant niche is a food focusedplatform for consumer meal customization. Filled with ready-2-eat andheat-N-eat fresh prepared food.  It’s thesolution that is evolving across many retail food platforms empowering theconsumer, simplifying the meal process while saving time starved consumer bothtime and money. Chain Restaurants, Convenience Stores, Grocery Stores and ChainDrug Stores are all offering meal component options. Consumers are responding positively,one of the most successful elements is bundling of the meal components with a“better for you” focus.  It’s a mix andmatch product driven niche that is very empowering for the consumer.  Consumer’s select by meal occasion what“better for you” attribute they want.  Itcan be fresh hamburger, low salt, cooked to order, or green packaging, thenthey bundle it into a customized meal for home consumption.
Don’t discount the value of consumerchoice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging ismaking meal time a time of convenientmeal participation, differentiationand individualization. The meal component can come from a restaurant, drugstore, grocery store or convenience store.
Today you can find retail foodserviceoutlets that don’t offer seated dining rather they utilize call ahead andtake-away or delivery only business template blending the benefits of differentsegments. In fact, according to a 2011 survey done by the National RestaurantAssociation, nearly half (47 percent) of adults said they would be likely touse a home delivery option if it was offered by a full-service restaurant.In the same survey, more than one-thirdof adults (37 percent) agreed that purchasing meals from restaurants,take-out and delivery places make them more productive in their day-to-daylives. The grocerant niche is consumer driven and garnering share of stomachfrom legacy retailers.                                                                 Simply look at the retail foodservice growth and sales leaders oftoday. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers &Fries, 7 Eleven are all growth leaders. Trader Joe’s leads in sales per square foot at over $1,750 per Sq Ft.Chipotle, Five Guys and 7 Eleven are all growing units and garnering share ofstomach from everyone else.  All aremembers of the grocerant niche. 
Mixand Match better for you food components continue to drive top line retailgrowth. Regular readers of this blog know customization is a key element withinmeal planning. Bundled meal components allowing and promoting consumer choiceare critical elements for a successful sales within foodservice.  Meal time is now becoming a time of convenientmeal participation, with differentiation and individualization forthe entire family. 
In a study conducted by Technomic forAmerican Express, they found that “four out of five consumers (82%) report thatit is somewhat or extremely important that they be able customize their mealsat sandwich-specific LSRs (limited service restaurants) chains such as Subwayhave built their reputation on.
Interestedin learning how Foodservice Solutions 5P’s of Food Marketing can edify yourretail food brand while creating a platform for consumer convenientmeal participation, differentiation andindividualization contact us via Email us at: grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant