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When 4 PM rollsaround most Americans start wondering what am I going to have for dinner andvery, very few will even entertain the idea of cooking from scratch. Mostpeople don’t have a clue what they want let alone what is for dinner. At leastthat is what research has shown over the past several years. At 4 PM it’s timeto turn up the competition between Supermarkets, Grocery Stores, ConvenienceStores and Restaurants.
The grocerantsector filled fresh prepared ready-2-eat and heat-N-eat food is booming.Grocery stores tout rapidly growing Take Out or Take Away foods that are freshprepared restaurant quality. 7 Eleven is slowly rolling away from the rollergrill and into fresh prepared consumer focused ready-2-eat and heat-N-eat food.
Grocery Storesand Supermarkets are pushing the high margin prepared portable food section allthe while Convenience Stores are bundling and pricing ready-2-eat or heat-N-eatfood extremely competitively. Whole Foods hot food stations are thriving allaround the country.
Restaurateursare packaging, bundling and marketing Take Away and To Go food better thanever. The consumer focused on menu selection, portion size and price haveresponded nicely to these new restaurant offerings and customer counts aregrowing again. Subway is now entering breakfast in a big way with better foryou products.
Here atFoodservice Solutions® we specialize in understanding successful bundling offresh prepared ready-2-eat and heat-N-eat food. It is the increasing marginsand growing sales that are attracting restaurateurs, grocery stores andconvenience stores into this sector.
These myfriends are the good times. Bundled meal components are changing and evolvingby region and family size. If you would like a strategic grocerant programassessment or a grocerant tour we can arrange them for you, your group, byniche, city or country.
Since 1991 Foodservice Solutions® a Tacoma, WA basedretail foodservice consultancy has been the global leader in the Grocerantniche. For product or brand positioning assistance contact Steven Johnson or theGrocerant LinkedIn page or on Facebook at Steven Johnson, BING / GOOGLE: StevenJohnson Grocerants or Groceranton Twitter
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