Food Channel Disruptions Continue to Garner Strength.

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The skill-set and the desire to cook from scratchtoday is diminishing rapidly.  While foodconsumers are a highly fragmented group there are universal commonalitiescreating channel disruptions. Todayit is all about the consumer buying the food they want prepared with the flavorprofile of personal preference as mix and match meal components.
You can buy fresh prepared ready-2-eat  food from large format food retailers the ilkof  Safeway Lifestyle stores, Kroger’s Fred Meyer,Walmart Supercenters and, Whole Foods, or SmallerFormat retailers like Trader Joe, Fresh & Easy (Tesco), Dollar Stores,Walgreens, and of course restaurants.Restaurants are even more challenging in format proliferation.There is QSR, Fast Casual and Casual dining. But those lines are blurring asQSR goes upscale with McDonalds McCafe, Pret A Manger, artisan and take N bakepizza operators. Not to be left out, Fast Casual Chain PaneraBread is adding drive thru’s along with Starbucks. Oh and Pizza Hut isrecognizing the growing trend in sandwiches with their new ‘pizza wrap’ calledP’Zolo. Now Starbucks is selling coffee via vending machines. Tacoma, Washingtonbased Foodservice Solutions® has been gathering retail food success clues since1991.  Within the clues they discovered the universal commonalitiesfrom those commonalities they developed: The 5’P’s of Food Marketing:  Product,   Packaging,  Placement,  Portability, and Price which combined help explain the rapidexpansion and success of the grocerant niche filled with ready-2-eat andheat-N-eat fresh and prepared food. 
Food Channeldisruptions are occurring in large part because channel blurring is not in themind’s eye of the consumer.  It is onlyin the mind’s eye of the legacy marketing managers in legacy companies. Theexplosive growth within the ready-2-eat and heat-N-eat fresh prepared foodniche via new points of distribution is a perfect example of how the consumeris moving forward.  Retailers must meetthe evolving consumer meal assembly need-set.
Interestedin learning how the 5P’s of Food Marketing can edify your retail food brandwhile creating a platform for consumer convenient meal participation, differentiationand individualization contact us via Email us at: grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant