The success of ready-2-eat and heat-N-eat fresh prepared food has been documented,talked about and written about for one reason of late. It is driving top line sales and bottom lineprofits within existing points of distribution and more importantly atnon-traditional points of fresh food distribution garnering share from legacyfood retailers.
Is your food company prepared to succeed in 2013, 2014 … 2020? Here aresome of the advantages to entering or expanding your business within thegrocerant niche:
Exposure to morecustomers and all Sides of the Food Business
Most large food retailers, bigcompanies, have a narrow focus. That has worked for 50 years. They have honed their brand and supply chain.They have set and defined boundaries, and it is difficult to get outside ofthem. Time and technology have redefined the consumer playing field. Your brand must become dynamic again or risklosing consumer relevance. There is a huge opportunity for share of market ifyou elect to evolve you brand with migrating fresh food consumers.
People RewardPotential
Large food retailers typically pay moreat the C-level, and are seen as stable employment currencies (not-takingrisk). However the grocerant niche whenvertically integrated into an existing brand creates a new level of excitementwithin the entire company. When salesgrow, the opportunity for advancement expands, building team momentum,excitement explodes like a wildfire. Customers can feel the proactive positive buzz from employees. Doingnothing Boring Doing Something Soaring.
Change is incredibly dynamic, consumerfocused changed is contagious. Change evolves and will go through a bell curve,and you see the whole thing step by step when you vertically integrate changeinto brand and consumer values. If not integrated you do not really get toescape the velocity of the event, but change is exciting nonetheless andcustomers will still follow.
Impacting Consumer Relevance MeansThriving not Simply Staying Alive
Are you going to tangibly impact yourcompany or maintain the status quo? Today like never before companies have theability to evolving a brand at a speed not seen since your company was astart-up. What impact are you going to have on your company? There is adifference between the work you do and the impact you have. Fresh Food retailing is evolving at breakneck speed. Is your brand evolving fast?
Spin Out, Spin Off orSpringboard to more Profitability
If you do nothing but wait, watch orblame the economy you are very likely to simply spin out of control. Redefiningyour brand with consumer relevance will position you too either create apositive spin off or springboard to the next level. Legacy organizations need to be mindful thatspringboards do great things for your organization, your team and yourshareholders.
SuccessDoes Leave Clues and Foodservice Solutions® is clue # 1
LTO’s can drive top line sales andbottom line profits while taking you in a new direction. Are your LTO’s leading your brand, testingyour brand or simply copy-cat marketing tactics absent strategy?
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