Food Retailers thatdevelop a platform that invites consumers to co-create a meal for in the car, at the office or at home are winningthe hearts and minds of today’s retail food consumer. The grocerant niche comprised of theready-2-eat and heat-N-eat fresh prepared food is driving the success of theretail foodservice today.
Each sector hasinnovators: Restaurants started with Kentucky Fried Chicken (KFC), ChipotleMexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a wholelot more. Grocerystarted with Wegmans Harris Tetter, Whole Foods and now fast charging Safewayand the “lifestyle stores. ConvenienceStores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 &Eleven. Here are five success clues each sector leverages for success:
- Visceral presentation, Freshness based on how it looks and is presented.
- Bundling, the ability to build your meal with components family members will eat.
- Individualized portions, power to select quality and quantity of items viewed.
- Convenience, unit /store location on the drive home from work.
- Time Saving, ability to evaluate price vs. time to cook from scratch.
Differentiation doesnot mean different it means familiar. The grocerant niche continues to build top line revenue and bottom lineprofits the old fashion way! Giving the consumer something new yet familiar.
For internationalcorporate presentations, educational forums, or keynotes contact: StevenJohnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unitrestaurant operator, consultant, brand / product positioning expert and publicspeaking will leave success clues for all. Facebook.com/StevenJohnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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