Whilewe all understand that The 65 Inch HDTVSyndrome has slowed restaurant growth. If you have not heard of The 65Inch HDTV Syndrome, here is the link: http://www.grocerants.blogspot.co.uk/2012/10/the-65-inch-hdtv-syndrome-is-slowing.html Consumers are dynamic not static your food indigital form can place you in front of the consumer every day in everyway.
Consumers want it now. TraditionalMeals times are Re-defined.
Foodmerchants including restaurants need to be aware that repeat sales are demanddriven. Today consumers expect aseamless life and lifestyle food shopping experience. That means consumerexpect your product to be available through all shopping channels, i.e. desktop computer, brick-and-mortar, television, catalog and mobile devices. If theyare in or on a channel and they want food if you are not there you are out ofluck. Life and lifestyle trump dinner at 5PM.
Customer efficiency equals foodretailer efficiency.
Theability for consumers to believe that they simultaneously can do two things atonce makes them happy. What the “connected customer” is looking for is ease ofuse and ability to check brand not a channel; order diner for pick up from workcomputer, buy fresh food while watching your kids play soccer. If they wantyour brand the digital device becomes an extension of the brick and mortarsupply chain.
Superior digital food experiencecreates superior sales.
Omni-channelretail creates a platform where consumer can be knowledgeable about the valuesof your brand that are important to them. Seamless brand messaging rules inthis our Omni-channel world. IDC RetailInsights found that Omni-channel shoppers spend up to 15%-30% more thanmulti-channel shoppers and exhibit strong brand loyalty, often influencingothers to patronize a brand.
Digital food transparency builds loyalty.
When consumers like your food, they do not like surpriseswith food availability or pricing. Utilizing the Omni-channel approach restaurants, grocery stores andC-stores can input real-time dataedifying the customer experience. Do you want to be “bookmarked? Omni-channeltransparency creates a seamless brand experience and elevates Top of mindawareness.
Omni-channel food retail edifies internal team.
Success steps for Omni-channel retail will require morecross-functional communication than ever before between marketing departmentand IT department. Establishing jointcustomers focus goals and objective will edify the team and place the consumera win win position. Brick-and-mortar sales are influenced by online search arefour times higher than total e-commerce sales, according to IDC. Consumers want Food where ever they are andwhen they want it. They want food, to be Fun and Fast seamless.
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