Whenthinking of ready-2-eat and heat-N-eat fresh prepared food clearly both globalfood retailers Burger King and Domino’s Pizza are top of mind. There is a reason for that. Each continues to expanding their brandrelevance with today’s dynamic consumers.
Domino’sPizza developed a partnership with an independent film entertainment studio todeliver movies with pizza through a new “Domino’s Pizza Box Office”service. Domino’s customers can noworder a movie and pizza online via Domino’s website in the United Kingdom. We have written a lot about our new digitalonmichannel retail world of late and this is a perfect example of a companythat understands how transformative these times are within the retail foodspace.
BurgerKing leveraging innovative technology is expanding fresh prepared “BurgerKing Meals” delivery service that has been in test for some time intothe Miami, Florida market. This expandsthe test into one of Burger Kings leading markets expanding non-traditionalavenues of distribution is a another key to success within the omnichannelretail world. Burger Kings has foundsuccess with its Whopper Bar as well. These non-traditional avenues of fresh prepared food distribution arekey elements in the every expanding grocerant niche. Food retailers all should be mindful of thesuccess that can be found when companies leverage Foodservice Solutions® 5P’sof food marketing.
Interestedin learning how the 5P’s of Food Marketing can edify your retail food brandwhile creating a platform for consumer convenient meal participation, differentiationand individualization contact us via Email us at: grocerant@q.com or visitFacebook.com/Steven Johnson, Linkedin.com/in/grocerant ortwitter.com/grocerant
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