Gone are the days national syndicated food researchstudies can provide restaurants, grocery stores and C-stores all the valuedinformation a company needs to understand the competition while identifying aclear path for its own direction. Todaysuccessful fresh food retailers focused on consumer’s desires, wants and needset have the ability to exploit the Omnichannel retail world to build top linesales and bottom line profits.
Fresh ready-2-eat and heat-N-eat food companies today canleverage innovative “Digital Zip®” technology offered by MaxPointInteractive too drive local in-store sales. MaxPoint in a new indexing studyfocused on Thanksgiving food preferences revealed neighborhoods in Atlanta andOklahoma City as those most interested in gourmet and comfort foods,respectively.
Here is what MaxPoint does they “analyzed offline andonline data points—including point-of-sale data and consumption of socialmedia, videos, music, local Web pages and online magazines—to pinpoint the U.S.cities most interested in gourmet and comfort foods”. This information can thenbe leveraged into Foodservice Solutions® 5P’s of Food Marketing to garner thebest menu mix offerings neighborhood by neighborhood and or city by citydepending on the number of units you company may have.
Here are the top 3 cities for Gourmet ThanksgivingCuisine and Comfort Cuisine for 2012:
Gourmet Comfort
Atlanta OklahomaCity, OK
New York, NY GreenBay, WI
Milwaukee, WI GrandRapids, MI
Technology today can empower marketer’s ability toleverage the halo of the brand neighborhood by neighborhood or city bycity. Yes, it’s more work but theresults can drive top line sales and bottom line profits all the while edifyingyour brand, franchisees, and most important your customers. Brand relevance has never been as importantas it is today. Is your brand relevant everywhere? Ready for help?
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